CASE STUDY - HARVEY NICHOLS
"INITIAL FEEDBACK - WE LOVE IT!!!"
Caroline Hawker, Group Talent and Acquisition Manager, Harvey Nichols
(Response from the first draft we sent over to her)
PROBLEM
SOLUTION
Harvey Nichols hadn’t updated their careers content in about 10 years. The videos being used were not inticing and they were struggling to get engagement. This then meant that the prestigious brand of Harvey Nichols were were unable to fill certain job roles, because they were not efficiently showing the vast amount of opportunity that they offered.
Outdated videos for Harvey Nichols careers website
After a meeting with Caroline Hawker (Head of Recuitment), we realised how badly they needed to update their video content.
We started with a concept meeting and suggested using video content consisting of interviews and shots of staff performing their duties and giving testimonials. Harvey Nichols is split into three sectors: Retail, Hospitality & Head Office.
We proposed having three main videos, one for each sector, alongside smaller edits, all to be shared on the Harvey Nichols careers website and on LinkedIn, their main social platform for careers where high-engagement videos are essential.
HARVEY NICHOLS - CAREERS IN RETAIL (PROD. BY majo.)
By sharing the three highly engaging videos, (plus an extra edit we provided), of all three sectors, across their chosen platforms, Harvey Nichols and majo received extremely good feedback from Harvey Nichols management and from the target audience themselves.
Regular posting and the improvement of their engagement meant that their audience grew and their posts got noticed.
Harvey Nichols then signed a further agreement with us to create content for them on a regular basis, which we have just renewed for 2023.
Working with Harvey Nichols on a recurring basis means we have developed a style for them which they love. We learn more and more about their brand values on every shoot and this is reflected in their videos. We have made their personality shine through their content.
HARVEY NICHOLS - CAREERS IN HEAD OFFICE (PROD BY majo.)
HARVEY NICHOLS - CAREERS IN HEAD OFFICE
(PROD BY majo.)
HARVEY NICHOLS CAREERS INTERVIEWS - STORE DIRECTOR (PROD BY majo.)
HARVEY NICHOLS CAREERS INTERVIEWS - CEO (PROD BY majo.)
A FEW OF OUR PRODUCTIONS FOR HARVEY NICHOLS
HARVEY NICHOLS CAREERS: PRODUCTION STUDIO TO WINDOW DISPLAY (PROD BY majo.)
